Inheritance of Intangible Cultural Heritage and the Innovation of Cultural Communication under the Perspective of Big Data and Artificial Intelligence

  • Zhiqiang Xu


In the era of big data and artificial intelligence, data on the Internet is characterized by dynamic changes, and new data is always present. In addition to news data, such as forums, blogs and other data have expanded with time and space; together constitute a large-scale Internet data, referred to as big data. For the intangible cultural heritage, in the process of non-heritage information circulation, due to the continuous absorption of new factors, the viability of survival and sustained communication has been achieved through the abandonment of metamorphosis and renewal. From the perspective of big data and artificial intelligence, the protection of intangible cultural heritage is based on respect for its original ecology and depends on modern digital technology. Through the comprehensive and in-depth analysis of big data, it provides a new way of thinking for the protection of intangible cultural heritage, enabling modern technology and ideas to be effectively integrated into the ancient and mysterious intangible cultural heritage. Thereby rejuvenating its vitality. The purpose of this paper is to conduct an analysis of media activities for selected non-heritage projects in the Intangible Cultural Heritage List. Analyze the concerns and causes of intangible cultural heritage in large-scale data on the Internet, and then propose corresponding strategies to find out ways and means of communication in the field of intangible cultural heritage activation.